It doesn't matter the industry you are, the principles of sales are the same, and if you are not able to perfect your dealings with your customers and potential customers, you will surely lag behind in sales.
Getting a customer may not be easy, but it is harder even to keep one. But you will only experience this if you don't put the right strategies into place.
As they will always say, it is costlier to get a new customer than to keep one. So what are the things you need to put in place to keep your customers as well as secure the patronage of new ones.
I bring to you an excerpt from my book and I believ these few tips would help you in boosting your sales, irrespective of whatever business you are into.
SOCIAL PROOF IN SALES
One thing I realize about sales is that people want
to be sure what you are offering them, has benefited other people. It's called
social proof (otherwise referred to as testimonials)
Even while it's important to let your
clients/customers understand the benefits of your product and services. You
will capture their mind faster if you are able to show them proofs you've
rendered same service or sold same product to other people (They might not even
care if those people loved the product)
''One man I did this for in Lekki, he wanted white, but
after he was shown this blue, he was wowed! "
With that, you have not only assured him of the
quality of your service, you have given him the opportunity to choose from
other available options.
Most people tend to trust other people's decision,
especially if they have little idea about what you are offering them.
No matter what you sell, always post your social
proofs on your platforms: WhatsApp, Instagram, Facebook, Email etc.
NO PUBLICITY IS BAD PUBLICITY
You must have come across this saying many times.
Yes, it's true.
In sales, you have to utilize every form of
marketing at your disposal, both online and offline.
Part of your advertising budgets should incorporate
this, especially if you are making use of non-conventional means of
advertisements such as souvenirs, adverts on clothes, mobile adverts, and even
words of mouth.
You can be on the bus with someone who is a total
stranger and before you come down from the bus, you hand over to him your
business card or your phone number so you could have their WhatsApp contact.
Remember the more contacts you have, the more WhatsApp Views you get on your
status.
It's important to note that WhatsApp Status is one
of the ways through which you can promote your business these days.
You can even get your friends and family to post
you on their status and also on their family and church groups.
Don't underestimate how far this could help your
business.
Like I said! No publicity is bad publicity
EVERY PHONE CONTACT SHOULD BE SAVED
The future of marketing is WhatsApp, and it's
important that you begin to key into it right now, before it gets to the stage
of people paying to have other people's contacts.
Everyone that contacts you to make enquiries about
your business should have your number saved on their phone, while you do the
same.
“Thank you Daniel for contacting me. If you will like to be
hinted on my other products and the free gifts I offer, kindly save my number
and I will save yours too"
And if you manage a WhatsApp group. It's also
important to follow up on people that leave your group. Get them to save your
number for possible future businesses.
REFERRERS ARE KINGS
You need to understand that your customers will
tell others about your business, when you offer them great services.
Tell them to tag you on Instagram when they wear
the wig they bought from you.
Even right there on WhatsApp, they can ask their
friends to contact you when they post photos of your products or service.
And remember, never ignore your referrers. Have a
program that rewards them for their support. Offer them discounts on their next
purchases and even send them gifts on their special days.
FAKE IT
What do I mean when I say you should fake it? Let’s
not deceive one another, we all have varying characters and attitudes, and
obviously some people are not so friendly when it comes to communicating with
others (Though I don’t support this: Your attitude determines your altitude). You
need to work on your attitude, especially if you are not the people-person.
But no matter how bad your attitude is, you need to
put it aside when it comes to dealing with your customers. They are very vital
to your ‘progress and existence in business.’
Always be courteous with them when they deal with
you, and even after they deal with you. In fact, you will start developing
great attitudes when you practice this every day.
So I will repeat: FAKE IT UNTIL YOU PERFECT IT.
My book on the 45 GOLDEN NUGGETS ON HOW TO SELL FAST is all you need to understand how to increase sales in your business.
Buy now and you will be enrolled for FREE in my next BUSINESS ANIMATION TRAINING.
or Call: 08038606260
Combining this with embossing or press-forming further enhances design. These can be utilized as the side panels on consumer electronics, such as fridges and washing machines, or as the external panels of air conditioner out of doors models. Producing round bumps in the coating surface makes this ideal for engineers involved with bettering processing yield. NS ZINKOTE™ has a varied lineup of products, beginning with QFK, featuring the following primary properties. As shown in the graph at left, scratchproof properties and washability are Pencil Sharpener excellent.
ReplyDelete